“Nasa kabataan ang pag-asa ng bayan.” – Dr. Jose P. Rizal

The youth is our hope and future. Sounds cliche and overused, right? With all the negativity that surrounds our country, it’s easy to dismiss the belief of the youth saving this country from its perils. However, we remain hopeful and armed with this hope, we at CitiGlobal launched our CitiCares: Handog ni Bossing campaign.

What is CitiCares: Handog ni Bossing Campaign?
Did you know that there are almost 48 million elementary and high school students who dropped out of school? The reasons may vary but it all boils down to one: poverty. It is not uncommon for many of these students to lack the necessary school supplies that make studying possible.

With this mind, an advocacy was launched. The CitiCares: Handog ni Bossing campaign aims to help students gets a better chance in life through education. For this campaign, we have chosen Amuyong Elementary School in Amuyong, Cavite.

With only 276 enrolled students, Amuyong Elementary School is the right place to kickstart our advocacy. So on the 7th of July 2017, the CitiGlobal team went to Amuyong Elementary School to bring school supplies to all of their 276 students. The CitiCares package included notebooks, pencils, ruler, crayons, scissors, and a sharpener packed in a large file case for easy carrying and handling. Apart from providing the students the package, we also prepared a short program and activity for the teachers and students alike.

The program began with an introduction to CitiGlobal and its advocacy followed by an intermission number by our team.

We also prepared some activities such as Cash-ya and Hep-Hep Hooray to which everyone gamely participated. Here are some of the highlights of the games:

CitiCares: Handog Ni Bossing teachersCitiCares: Handog Ni Bossing students

According to Amuyong Elementary School’s principal, it was the first time that they were visited and given assistance; hence, they were extremely thankful.

Caring is Sharing
Judging from the smiles of everyone including the CitiGlobal team, we say that this campaign was a success. Because of this, we plan to make CitiCares: Handog ni Bossing an annual event and serve more schools in the country.


CitiCares: Handog ni Bossing campaign shows that our tagline “Maaasahan. Mapagkakatiwalaan” is more than just a catchphrase. It is a way of life here at CitiGlobal.

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