The real estate industry is competitive and full of challenges. It takes an amazing product and an equally awesome marketing plan for a real estate company to stand out and be noticed. Thankfully, we have the talented and  driven Marketing students of Polytechnic University of the Philippines to help us out.

Last December 2016, PUP’s Junior Marketing Executives (JME) launched its latest initiative called Markstrife: Integrated Marketing Communications Competition. The competition targeted 3rd year Marketing students from PUP Manila and other PUP branches and campuses. It aims to “to bring out the perspective of the participants in Integrated Marketing Communication and to challenge them to formulate  a feasible, strategic and financially-viable plan based on the company case provided by the corporate client in whom they can use and utilize to increase their competitive advantage in the market as well as to boost their sales and profit.”

Markstrife: Integrated Marketing Communication  Competition was also created to help the young Marketers apply their learnings in real-time with real clients.  The organizers wanted them to create new and innovative marketing strategies based on research, hands-on client interaction and application of Integrated Marketing Communication.  For this project, JME approached CitiGlobal as a corporate partner to which we happily obliged. As corporate partner and judge, we provided the participants CitiGlobal’s company profile and company case. We discussed with JME CitiGlobal’s goals and expressed our excitement over the different marketing initiatives that would come out of the competition.

Markstrife presented us with 10 amazing marketing campaigns, each equally impressive.  CitiGlobal representatives were surprised and impressed by the unique creative ideas presented and the hours they have put in to make it happen. And on February 2017 at the PUP Bulwagang Balagtas, we listened to pitches and chose the best team.  After deliberation, we have awarded team 2Ncredible.


Amongst all participants, Team 2Ncredible went the extra mile in introducing their creative Marketing Communications plan. They did more than just create a proposal; they also created physical prototypes of the ads and an amazing video. But more than anything, we felt that their concept was well-thought of and clearly showed how well they understood our needs and branding. CitiGlobal is proud to be part of this momentous event and we are extremely satisfied with the organization. The JME team assisted us all throughout the process and communicated the mechanics clearly to all participants.

This initiative clearly shows that given the right opportunity, the bright young minds of this country can break barriers and make a difference. These young millennials from PUP brought new life to CitiGlobal’s marketing strategies and helped improve our standing in the real estate world. We are extremely happy and proud in helping shape our future.

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